It’s very common, if not from everyday life that someone googles your name or your brand. Friends, relatives, recruiters, hiring managers, and even strangers may be searching for you on the web.
Consumers will take the time to research a brand before the purchase or even before doing business with them. Employers google job candidates before even inviting them to an interview. People look for the person at social media profiles and Google before agreeing going out for a first date.
The Google results from you and your business are crucial for your professional and personal online reputation, it can impact on your success or your failure. Ignoring it means missing out on great opportunities, or going with a negative reputation without even notice.
The first thing to do is search yourself, make it with different keywords so you can have a better look, and don´t forget Google Images! Are you on the first results? Google gives this hot spots for the accurate domains, the ones that have much traffic and show the exact result you’re looking for.
To be on the first results with negative qualifications or not be with the results at all are the worst. It’s fundamental to be on the first results in a positive way, with good rankings and recommendations.
How can you improve your online presence?
You have to appear in different websites, usually, the first result has to be your own, but Google also shows your brand mentions outside your platforms. If you can control your presence, you will rank better in the search. Been mentioned, ranked and recommended by others will improve your positive online reputation.
What if you have negative results?
In this scenario you need a crisis management plan, more websites have to mention your brand in a positive way, so the negative comments fade into the last results Google pages. If you did something wrong, you’ll have to try harder. Making a campaign in order to push the negative comments away will help, but you also want to generate a good brand image and give a great service, so you’ll have to improve that too.
If you have a good reputation and you are on the first Google results, consumers and fans will get to you easier, and a lot faster. To be on Google is crucial nowadays, and a good online reputation takes everyday efforts and monitoring.
To be relevant and to appear in a positive way on the first Google results is worth it when we have such a large amount of online content.