ROI of Online reputation is the perception that online users have of a company. It is very important to connect with the users of our community.
Online reputation ROI is the perception that a company has online. A brand can be created and controlled through marketing, but its reputation is not only formed from the information that is published about it, but also the opinion that users have about it. For example, conversations found on the web, news, comments and opinions published by third parties in digital media.
Reputation – online and offline – is one of the most important assets in a company. With the development and application of new information and communication technologies (ICTs) applied to digital marketing, it is essential to combine our marketing strategies with close monitoring of our online reputation, as there are more online users each time. In Mexico, there are over 45 million internet users who connect for an average of 5 hours daily, according to the Mexican Internet Association (AMIPCI).
Online reputation management is necessary to gather all the information that has been published about our brand, and follow up the conversations generated around it. Then the impact of this information is analyzed and swayed to generate a positive perception of our brand.
It is important to have a qualified staff to manage online reputation so they can design and manage digital marketing strategies, as well as having a clearly coordinated and defined strategy. Otherwise, it would be practically impossible to maintain a good online reputation.
A monitoring and evaluation plan is crucial for ROI management, as this will allow us to determine which information and opinions are published about the brand. This is a strategy that will help detect online reputation issues to solve them as soon as possible.
Lastly, it is very important to connect with the users in our community, to answer their questions and understand their needs and to have information about their likes and needs, and with this, be able to influence their opinions and decisions about our brand.